Lambert & Lambert Hits Major Trade Shows Representing Inventions

St. Paul, Minn. January 28 – It’s trade show season in the licensing arena. There have been eight major shows throughout the past month of January alone, including the Int. Consumer Electronics Show and PGA Merchandising Show. Four big ones are being held in February, and six more in the three months following. A more complete list of these trade shows can be found at www.lambertinvent.com/tradeshows.php.

Trade show season is one of the busy and exciting times of year here at Lambert & Lambert, our teams sparing no effort in pitching products effectively and personally establishing meaningful connections that will eventually lead to a successful licensing deal. L&L teams had a strong presence at the January expos and will be attending the shows in coming months as well, focusing on promoting our clients’ new products and uncovering new licensing opportunities.

For those seeking a license deal, trade shows provide a great opportunity for networking, acquiring sales leads and getting current industry information. They are also excellent venues for finding well-positioned licensees. The essential purpose of the trade show is to provide an exhibition for companies to display their latest products and services, study those of their competitors, and to examine recent trends or opportunities. They are also a considerable marketing investment for companies, often requiring significant expenses including rent, design and construction of the displays, travel costs, representative accommodations, promotional literature and items to give attendees, and so on. Consequently, companies at major trade shows are usually key players in the industry, making these expos a prime hunting ground for finding potential licensees.

Some companies offer to promote new products with worthless unsolicited mailings. At L&L, a large part of our service is personally representing our clients' devices at expos and making professional presentations with the reps and executives of various companies in product-relevant markets. After all, in starting a business relationship, nothing beats a face-to-face meeting and a firm hand shake.

About Lambert & Lambert:

Lambert & Lambert is a contingency-fee based invention marketing and patent licensing firm that specializes in consumer products. Based in St. Paul, Minnesota, Lambert & Lambert provides services to inventors, product developers and small companies throughout the world and currently has products selling in numerous retailers.

Contact:

Tim Sherman, director of customer service
Lambert & Lambert, Inc.
Tel: 651-552-0080
www.lambertinvent.com

Another Published Inventors Digest Article..."Never Call Yourself an 'Inventor'"

St. Paul, Minn. December 23, 2009 – It’s that time of year again: Christmas trees, Santa Clauses, gift shopping, the spirit of joy and peace on earth, family gatherings and celebrations. The New Year is just around the corner, which also means New Year’s resolutions, and Inventor’s Digest will be featuring an article that inventors everywhere will want to be sure to incorporate into their entrepreneurial habits.

Making another appearance as an Inventor’s Digest contributor, L&L CEO Trevor Lambert will be featured in the 2010 January issue of the publication. This time he writes about a few aspects of how best to pitch a new product deal with a potential investor, in particular the danger of referring to yourself, the inventor, as just that – inventor.

Trevor explains that at most companies there exists a negative impression toward the term ‘inventor.’ Many in those circles seem to equate it with a ‘tinkerer’ or someone who has little or no knowledge of business operations, manufacturing, sales, or logistics. “In the eyes of potential licensees,” he writes, “rather than evoking images of Thomas Edison, ‘inventor’ is almost a derogatory term that insinuates a lack of professionalism. Unfair? Perhaps. Nevertheless, the stereotype exists.” He goes on to say, “Although a company’s reaction to the term won’t always be negative, it’s important to avoid pigeonholing yourself. Speak the same language as the people you will be pitching to. They do not use ‘inventor’ or ‘invention.’ Neither should you.” In business circles you are not an ‘inventor’ but an ‘engineer,’ ‘industrial designer,’ or ‘product developer’ and what you conceive is not an invention but a ‘product,’ ‘intellectual property,’ or ‘technology.’

According to Trevor, the best way to surmount this stereotype-barrier is to first recognize that it is a common misconception that one can form an idea, draw it on a napkin and simply find a company eager to offer a big royalty deal. “In the end,” he writes, “for your product to become a license success, the ‘inventor’ must become an ‘entrepreneur.’ Many people have ideas for products. However, to be successful with a licensing pitch, you have to view your product as a business.” An entrepreneur must place primary focus not only on sufficiently developing an efficacious invention but also professional and effective communication.

Trevor goes on to recommend market research and trade magazines as excellent ways to acquire a better understanding of an industry’s lingo and culture. Reading annual reports of publicly traded companies or online searches for articles where company executives are quoted are also helpful. The goal of these efforts is to become an expert in the fields which are relevant to your product and to communicate professionally with a potential licensee. “This way you will boost your credibility (and ultimately your likelihood of success) since you will be speaking like an industry insider…not just some ‘inventor.’"

Merry Christmas from everyone at Lambert & Lambert, Inc., and a Happy New Year to all...especially our inventors -- or rather, our product developers. ;)

About Lambert & Lambert:

Lambert & Lambert is a contingency-fee based invention marketing and patent licensing firm that specializes in consumer products. Based in St. Paul, Minnesota, Lambert & Lambert provides services to inventors, product developers and small companies throughout the world and currently has products selling in numerous retailers.

Contact:

Tim Sherman, director of customer service
Lambert & Lambert, Inc.
Tel: 651-552-0080
www.lambertinvent.com

Lambert & Lambert CEO, Trevor Lambert, Elected to the United Inventor’s Association Board of Directors

December 02, 2009 -- As November draws to a close, we at Lambert & Lambert, Inc. certainly have much to be thankful for. The demand for innovative solutions remains strong and with the approach of the holidays, enthusiasm for new products and technologies becomes all the more intense. Despite challenging economic times there has been a good deal of positive change and advancement to be had among inventors and product developers.

Lambert & Lambert, Inc. is no exception. As mentioned earlier in the month, the SEMA and APPEX trade shows were prime opportunities for heightening awareness of the recently licensed Trailer Tilter and the Get-A-Grip products, both represented by L&L. Several auspicious new deals were negotiated and struck during the conferences as well. Coming almost immediately on the heels of those successes, the United Inventors Association recently announced that L&L CEO, Trevor Lambert, has been elected as a member of the UIA Board of Directors.

Founded in 1990, the UIA was formed as an organization dedicated to inventor education and support. Since then it has proven to be one of the forefront proponents for the interests of independent product developers. Working to provide relevant and current information, the UIA conducts annual certification reviews of its members’ policies and practices in order to better protect inventors from deceptive firms or businesses. Because of our earnest commitment to innovation and excellence, Lambert & Lambert Inc. has been a long-time Professional Member of the UIA, year after year exemplifying compliance with rigorous UIA professional and ethical standards.

This recognition comes as a welcome confirmation of the exceptional service Lambert & Lambert, Inc. offers to independent product developers. Inspired by a track record of licensing success, the L&L team eagerly continues its mission to commercialize new solutions and provide professional representation which pairs great products with well-positioned companies.

About Lambert & Lambert:

Lambert & Lambert is a contingency-fee based invention marketing and patent licensing firm that specializes in consumer products. Based in St. Paul, Minnesota, Lambert & Lambert provides services to inventors, product developers and small companies throughout the world and currently has products selling in numerous retailers.

Contact:

Tim Sherman, director of customer service
Lambert & Lambert, Inc.
Tel: 651-552-0080
www.lambertinvent.com

Lambert & Lambert Attends SEMA and AAPEX - Newly Licensed Products Exhibited and New Products Pitched

St. Paul, Minn. November 17, 2009 -- Last week Lambert & Lambert travelled to Las Vegas to represent current products and partake in the festivities of two of the premier automotive specialty products trade shows in the world, the SEMA and APPEX shows. Both trade shows were hosted in conjunction with AAIW, the Automotive Aftermarket Industry Week.

SEMA, which stands for Specialty Equipment Market Association, held their annual trade show at the Las Vegas Convention Center on November 3 – 6. The internationally renowned show attracted more than 100,000 industry leaders from over 100 countries to exhibit over 2,000 newly introduced parts, tools, and other products in the automotive, truck and SUV, and RV markets.

The AAPEX show, which is entitled the Automotive Aftermarket Product Expo, was also held in Las Vegas from November 3 – 5 at the Sands Expo Center. It featured over 132,000 automotive industry professionals from around the globe and was put on by Automotive Aftermarket Industry Association (AAIA) and Automotive Aftermarket Suppliers (AASA).

Two new products that were at the show were recently licensed by Lambert & Lambert within the past 4 months - they were the Trailer Tilter and the Get-A-Grip.

The patented Trailer Tilter was recently licensed to Convert-A-Ball and enables the user to insert the device into a standard 2” receiver hitch on a tow vehicle. After attaching the Trailer Tilter to the vehicle, the operator can attach a variety of Utility Trailers to the Trailer Tilter’s 2” ball. The operator can then raise the front of the Utility Trailer therefore lowering the rear to the operator’s desired level for loading equipment, cars, or other materials. The lowering of the rear of the Utility Trailer prevents the equipment from dragging on either the front or middle while loading. Once the equipment or material is loaded, the operator can lower the Trailer Tilter back down to its locking position and insert the locking pin for towing.

The Get-a-Grip Truck Bed Tool was also exhibited – recently licensed to Great Day by Lambert & Lambert. It is a multi-purpose truck tool which allows the user to efficiently load and unload a various items in different shapes and sizes from a truck bed. The Get-a-Grip contains a hook that lets the user grab on to heavy items with considerable ease. It also contains a retractable cable loop to loop around round objects. A user can also simply push boxes or other items into place when loading using the tool.

Numerous other automotive and tool products that Lambert & Lambert is currently representing were pitched at the show to companies that were strategically identified as suitable fits for the products. A deal was struck on a new pick-up truck product and the agreement is currently pending while many other license deals are at various levels of follow-up and negotiation since the show.

Lambert & Lambert’s active and professional approach at representing inventors and product developers (and the only major licensing agency that does it on a contingency) continues to make it the premier licensing agency for consumer products.

About Lambert & Lambert:

Lambert & Lambert is a contingency-fee based invention marketing and patent licensing firm that specializes in consumer products. Based in St. Paul, Minnesota, Lambert & Lambert provides services to inventors, product developers and small companies throughout the world and currently has products selling in numerous retailers.

Contact:

Tim Sherman, director of customer service
Lambert & Lambert, Inc.
Tel: 651-552-0080
www.lambertinvent.com

Inventor's Digest Publishes Article by Trevor Lambert, CEO

Saint Paul, Minn. October 9, 2009 -- Exciting news at Lambert & Lambert, Inc. Continuing on a path of recognized excellence in innovation, the licensing agency’s CEO, Trevor Lambert, makes a first-time appearance as a main contributor to this year’s October issue of Inventor’s Digest.

“The magazine for idea people” is the leading publication among the innovation community and aims to educate and inspire independent product developers in the tools and knowledge required for the success of new inventions in today’s market.

The article is entitled Snatching Defeat from the Jaws of Victory: Cautionary Tales for Inventors and it offers some guidance on what inventors ought to avoid when seeking a successful licensing deal for their intellectual property. Drawing on a decade of personal experience, Trevor presents a few stories that illustrate some common blunders that are often made when trying to market a new device, along with a bit of wisdom on how to correctly approach licensing endeavors.

After cautioning against the pitfalls of greed, arrogance and haste, Trevor hammers home the three P’s of licensing: “Remain positive, professional and patient and you can avoid the self-inflicted heartbreaks that can happen to inventors. This will ensure a relationship with the licensee is one of mutual respect and will pave the way for a successful deal.” His insights are certainly a worthwhile read for any aspiring inventor who hopes to emerge from the challenges of the licensing process with the envied crown of victory.

Summer has ended, winter is approaching, and fall finds Lambert & Lambert, Inc. more committed than ever to commercializing new products, representing our clients, and outperforming our competitors.

About Lambert & Lambert:

Lambert & Lambert is a contingency-fee based invention marketing and patent licensing firm that specializes in consumer products. Based in St. Paul, Minnesota, Lambert & Lambert provides services to inventors, product developers and small companies throughout the world and currently has products selling in numerous retailers.

Contact:

Tim Sherman, director of customer service
Lambert & Lambert, Inc.
Tel: 651-552-0080
www.lambertinvent.com

Lambert & Lambert Announces Latest Invention Licensing Deal, the Easy-Carver(TM)

Invented by a florida-based inventor, the household kitchen product holds food safe and secure while cutting.

St. Paul, Minn. (PR NEWSWIRE) January 29, 2009 -- Lambert & Lambert, Inc., a licensing agency that represents inventors with unique and innovative new products, is proud to announce another successful licensing deal. The Easy-Carver(TM), a platter that holds food such as turkey, chicken and ham secure while cutting, was invented by Arthur Beloff, an independent inventor located in Florida, and licensed to KollerCraft, a Missouri-based plastic products manufacturer.

“For any inventor, this is what you hope for,” said Arthur Beloff. “I’ve been able to develop numerous inventions over the years; the main difficulty is getting them to the market. Lambert & Lambert did an excellent job licensing my invention, and now I look forward to working with KollerCraft.”

“We are thrilled to license Arthur’s patented product to KollerCraft,” said Trevor Lambert, the CEO of Lambert & Lambert. “It is always our goal to find innovative new products and license them to companies well positioned in the marketplace.”

Dennis Milford, the President of the Retail Products Division for KollerCraft said, "With decades of expertise in manufacturing products with distinct advantages for consumers, we are excited to add another innovative housewares product to our line-up at KollerCraft."

KollerCraft is currently developing the Easy-Carver(TM) and will be unveiling the product at the upcoming International Housewares Show in late March of 2009. This means that consumers will be able to purchase it later this year, but likely it will be more widely available in 2010.

For additional information on invention licensing or the Easy-Carver(TM) product, visit http://www.lambertinvent.com.

About Lambert & Lambert:

Lambert & Lambert is a contingency-fee based invention marketing and patent licensing firm that specializes in consumer products. Based in St. Paul, Minnesota, Lambert & Lambert provides services to inventors, product developers and small companies throughout the world and currently has products selling in numerous retailers.

Contact:

Tim Sherman, Director of Customer Service
Lambert & Lambert, Inc.
Tel: 651-552-0080
http://www.lambertinvent.com

Lambert & Lambert Receives “A+” Rating from Better Business Bureau

In the Better Business Bureau’s revised rating system, Lambert & Lambert earns the highest possible score.

St. Paul, Minnesota (PRWEB) November 23, 2008 -- Lambert & Lambert is proud to report that the Better Business Bureau (BBB) has given Lambert & Lambert an “A+” rating. The A+ grade for Lambert & Lambert is the highest possible score to be given by the respected consumer advocacy group.

Trevor Lambert, the CEO of Lambert & Lambert said, “As a longtime member of the Better Business Bureau, Lambert & Lambert is dedicated to working with honesty and transparency with our customers. We are pleased that the Better Business Bureau has bestowed upon Lambert & Lambert their highest grade and we will continue to work hard for our customers to earn that score year-in-and-year-out.”

For years the grading scale, called the BBB Reliability Reports™, scored companies as either “Satisfactory” or “Unsatisfactory.” The recent revision now scores companies in a more comprehensive letter grade that ranges from A+ to F.

The BBB’s website states that the “grades represent BBB’s degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns.”

“The Better Business Bureau is a valuable tool for consumers to make purchase decisions,” said Trevor Lambert. “In the invention marketing and licensing industry, of which Lambert & Lambert is a major player, we hope that inventors and product developers will see this grade as further differentiation between our company and the competition.”

Lambert & Lambert works in commercializing new inventions and products. For more information visit their website at www.lambertinvent.com.

About Lambert & Lambert:

Lambert & Lambert is a contingency-fee based invention marketing and patent licensing firm that specializes in consumer products. Based in St. Paul, Minnesota, Lambert & Lambert provides services to inventors, product developers and small companies throughout the world and currently has products selling in numerous retailers.

Contact:

Tim Sherman, director of customer service
Lambert & Lambert, Inc.
Tel: 651-552-0080
www.lambertinvent.com