Wednesday, November 19, 2008

Lambert & Lambert Licenses New EggShaper™ Invention

The new household kitchen invention is a fun and easy way to make perfect eggs. Created by an independent inventor, the new invention is expected to be released by a California-based house wares company in the second quarter of 2009.

St. Paul, Minnesota (PR Newswire) November 19, 2008 -- Lambert & Lambert, Inc., a licensing agency that represents inventors with unique and innovative new products, has successfully licensed the EggShaper™ invention to Bexter7 LLC, a California-based house wares company. The new invention was developed by Paul Mkhonza, an inventor located in South Africa, who contracted with Lambert & Lambert to commercialize it in North America through licensing.

Trevor Lambert, the CEO of Lambert & Lambert said, “We are always looking for great new inventions to represent, no matter where they come from. The EggShaper™ was brought to us by our agent in South Africa (Licensing Technology Network) and immediately we fell in love with it.”

Getting products like the EggShaper™ to market is a common frustration experienced by inventors. However, by licensing their invention, meaning another company manufactures and sells the product, the inventor is paid on royalties and leverages the talent and connections of the company already in the business of selling products in that category.

“Manufacturing your own product is usually entirely unfeasible for the independent inventor due to the high costs and the learning curve required” Trevor said. “At Lambert & Lambert, our goal is to provide professional representation to pair a great invention with a company well positioned to commercialize and sell it in large volume.”

The licensee is currently developing the product and expects to release it in time for the International Housewares Show in late March of 2009. This means that consumers will be able to purchase it later that year, but likely it will be more widely available in 2010.

For additional information on how to license your invention, visit

About Lambert & Lambert:

Lambert & Lambert is a contingency-fee based invention marketing and patent licensing firm that specializes in consumer products. Based in St. Paul, Minnesota, Lambert & Lambert provides services to inventors, product developers and small companies throughout the world and currently has products selling in numerous retailers.


Tim Sherman, director of customer service
Lambert & Lambert, Inc.
Tel: 651-552-0080

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