Wednesday, January 4, 2012

2012 CES Preview

The 2012 International Consumer Electronics Show (CES) is kicking off next month at the Las Vegas Convention Center beginning January 10th through January 13th. The International CES is owned and produced by the Consumer Electronics Association (CEA), a trade association boasting over 2,000 member companies that works to promote industry growth in areas ranging from market research to technical training, industry promotion and business development. 

Microsoft draws down
Microsoft announced that this year's CES will be the last show that the company will contribute to in a significant capacity. Microsoft will be delivering a keynote address this year for the fourteenth and last time, also withdrawing their commitment to a large booth beyond 2012, although they will still maintain a small presence in future shows. Speculations have been flying regarding the reason, including Microsoft demanding a lock on future keynote addresses and withdrawing from the show in retaliation for being denied. However, Microsoft maintains that CES's schedule doesn't mesh well with Microsoft's product release schedule, which typically lands in the third quarter of the year. Microsoft's lackluster showing at this past year's CES consisted mostly of products either outside of mainstream electronics or products that were already on the market, supporting their reason for withdrawing from the show as a lack of return on the significant investment.

CES premieres app developer event
This year the 2012 CES will feature the first presentation of the Developer University, a venue dedicated to developers to showcase their apps, APIs, platforms and SDKs to colleagues and potential investors. The Developer University will take place at the Las Vegas Convention Center on January 12 between 9 a.m. and 5 p.m. The event consists of consecutive 30 minute program presentations followed by a networking event for industry attendees. CES registration and an RSVP is required to attend this event. 

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